Web marketing or Internet marketing, has a number of advantages that are being explored and utilised by marketers around the world. It is a media that has limitless opportunities and avenues, having extreme potential for business to be more profitable, more diversified and much more flexible. Some of the advantages of web marketing are given below:
The basic benefit of web marketing is that it is cheaper than any other mass media marketing, such as television or print, yet, it is equally effective as the web is also now a mass media. The advertising space is cheaper, along with the benefit of the ad being accessible for a longer period of time. And, the content of the advertisement can be altered any time.
Since World Wide Web knows no geographical boundaries or limits, it can be accessed from any place in the world. This is a unique opportunity through which businesses can expand beyond national barriers. In fact many small businesses are now operating on a large scale, through numerous countries by engaging in web marketing. Timing is of essence for businesses.
Where retail set up has time limitations, web businesses remain open 24 hours a day 7 days a week, throughout the year. Consumers can visit, buy and get exposed to marketing communications without any restrictions on timings.
Market research is another important advantage of web marketing. Market research is a very time-consuming and expensive function. But Internet marketing makes it easy. Visitor polls, online surveys etc can be utilised for marketing research about products, services, likes and dislikes of consumers. It also brings important statistics such as website traffic, ad views, geographic concentration of the users etc.
Internet marketing is an important tool for promoting your brick and mortar set up. New marketing campaigns can be launched through web marketing. Web marketing can be used to endorse existing promotions, issue reminders and encourage visitors to visit the retail set up. Web marketing plays a vital role in dissemination of important information such as contact details, stock details, retail outlet directions etc, which is crucial for the consumers.
Web marketing is one of the most important new entries in the world of marketing that offers immense opportunities. It offers convenience, ease of use, updated information, brand loyalty, customer satisfaction and numerous other functions which are of extreme significance to the business. It proved to be one of the most cost-effective ways to get the information about your company, products, services out to the world.