Make Money

Make Money Online With Paid Surveys

Paid surveys is a way to make some extra cash online and when combined with some other things it can be a nice income source.

Paid survey systems are good as they are easy and don’t require much out of you, but they also have a downside you never know how much you’re going to earn with them and also, they are mostly meant for US residents, so if you don’t live in the states, you can’t make money online with them. To make some money online with a paid survey is free and it’s easy to get started.

Create a new email, that you will use only for the surveys. It’s better not to use your personal e-mail, so you could better keep track of the surveys you get. This will organize your work and make it easyer for you to see when a new survey is available.

Sign up to start reciving paid surveys. Yellowsurveys.com is a good site to use. It lists a huge amount of market research companies, who will pay you for filling out surveys.

Sign up with a bunch and you are set. If you kow another site, go ahead and use it if you know its reliable. Now all you have to do is wait for an email invating you to take your first survey. this can take a while, from a few days to maybe a month or two.

Considering you actually don’t have any control over these paid surveys, you really can’t estimate how much you’ll be earning with them, so do nto let this be your primary source of income.

Paid surveys are a nice way to get some extra money online, but don’t think you can get rich with them. Most of the companies offering paid surveys target the US, so if you are not from the US, you might not get any, or wery few surveys to make money off of.

So in conclusion, to make money online with a paid survey, it is best to be a US resident. Also there are alot of scams in this field, so be extra careful, when joining with a program and putting your time into it.

If something sounds too good to be true, it usualy is. Do a background search in google and be sure not to start putting your effort into something that in the end won’t benefit you.

Education

Academy of New Bands Awards

In 1964, two new bands performing artists, Eddie Miller and Tommy Wiggins, became a member of two club proprietors, Mickey and Chris Christensen, to found the nation and Western Music Academy, planning to realize their collective imagine gaining support of west coast musical artists to be able to promote new bands within the 13 states including the West Coast.

2 yrs later, in 1966, the CWMA presented its first new bands awards ceremony to recognition excellence in achievement inside the new bands industry from in the past year.

Their event marked the very first new bands awards supported by a significant organization, and been successful in shedding the spotlight around the genre for the public to take serious notice.

Winners from the first ceremony incorporated Buck Owens, as Top Male Performer his band, the Buckaroos, as Band of the season Bonnie Owens, as Top Female Performer and Kay Adams, as Top New Female Performer – all performers in line with the West Coast, consistent with the organization’s pursuit to bring such artists recognition, in addition to suggestive of their membership being composed mainly of peers in new bands also in line with the West Coast.

The Nation Music and Western Academy renamed itself the Academy of Country and Western Music within the 1970s, because of confusion it’d experienced from individuals who had mistakenly thought that it is a music school.

The voting procedure that determines each year’s winners involves all Academy of New Bands Awards industry professional people and includes three models, all supervised by Deloitte and Touche, an worldwide accounting firm.

Throughout the first round, people may nominate just one act in every category. From individuals selections, the very best twenty qualifiers are compiled as official nominees for the following round of voting.

Throughout the second round, people may select as much as two nominees in every category – and also the top 5 nominees selected in every category following the votes happen to be tabulated end up being the official nominees for that final ballot.

Throughout the third and final round of voting, people pick one nominee in every category his or her picks for that winners.

Starting in 2004, Academy of Country and Western Music people have had the ability to placed their votes online.

The Academy of Country and Western Music also initiated an affiliate membership program that year, allowing fans to election online for Video of the season.

In 2008, these were also in a position to place votes for that Performer of the season category, which over 500,000 fans placed votes for.

The show’s most esteemed groups are Performer of the season and Artist from the Decade. The 5 distinguished winners from the latter awards to date happen to be: Marty Robbins for that 60’s, Loretta Lynn for that 70’s, Alabama for that 80’s, Garth Brooks for that 90’s, and George Straight for that first decade from the new millennium.

Web Design

Guide to Creating an Attractive E-commerce Website

In today’s digital age, having a compelling and visually appealing e-commerce website is essential for businesses looking to attract customers, drive sales, and establish a strong online presence.

A well-designed e-commerce website not only showcases products effectively but also provides a seamless and enjoyable shopping experience for visitors.

In this comprehensive guide, we’ll explore a variety of tips, techniques, and best practices for creating an attractive and successful e-commerce website that captivates customers and drives conversions.

1. Define Your Brand Identity

Before diving into the design process, it’s crucial to define your brand identity and establish a clear vision for your e-commerce website. Consider elements such as your brand values, target audience, unique selling proposition (USP), and desired brand image.

Use this information to develop a cohesive brand identity that reflects your brand personality and resonates with your target customers.

Incorporate your brand colors, fonts, logos, and imagery consistently throughout your website to create a memorable and recognizable brand presence.

2. Choose the Right E-commerce Platform

Selecting the right e-commerce platform is a critical decision that will impact the functionality, scalability, and success of your online store.

Consider factors such as ease of use, customization options, payment gateway integrations, inventory management features, and pricing when choosing an e-commerce platform.

Popular options include Shopify, WooCommerce, Magento, BigCommerce, and Squarespace, each offering unique features and capabilities to meet different business needs and requirements.

Take the time to research and compare different platforms to find the one that best suits your business goals and objectives.

3. Focus on User Experience (UX) Design

User experience (UX) design plays a pivotal role in the success of an e-commerce website, as it directly impacts how visitors interact with your site and ultimately influences their purchasing decisions.

Prioritize usability, accessibility, and intuitiveness when designing your website’s layout, navigation, and functionality.

Create clear and intuitive navigation menus, product categories, and search functionality to help visitors find what they’re looking for quickly and easily.

Optimize page load times, minimize friction points, and streamline the checkout process to reduce cart abandonment and improve conversion rates.

4. Showcase Products Effectively

The visual presentation of your products is key to enticing customers and encouraging them to make a purchase. Use high-quality product images, videos, and 360-degree views to showcase your products from multiple angles and perspectives.

Provide detailed product descriptions, specifications, and features to help customers make informed purchasing decisions. Implement product filters, sorting options, and comparison tools to help customers narrow down their options and find the perfect product.

Consider incorporating user-generated content such as customer reviews, ratings, and testimonials to build trust and credibility with potential buyers.

5. Implement Responsive Design

With the increasing prevalence of mobile devices and smartphones, it’s essential to ensure that your e-commerce website is fully responsive and mobile-friendly.

Implement responsive design techniques to ensure that your website adapts seamlessly to different screen sizes and devices, providing a consistent and optimized experience for users across desktops, laptops, tablets, and smartphones.

Test your website’s performance and usability on various devices and screen sizes, and make adjustments as needed to ensure a smooth and enjoyable shopping experience for all users.

6. Optimize for Search Engines (SEO)

Search engine optimization (SEO) is crucial for driving organic traffic to your e-commerce website and improving its visibility in search engine results pages (SERPs).

Optimize your website’s on-page elements such as meta titles, descriptions, headers, and image alt tags with relevant keywords and phrases to improve its search engine ranking.

Create informative and engaging content such as product descriptions, blog posts, and buying guides to attract and engage potential customers.

Implement structured data markup and schema.org markup to enhance search engine visibility and increase the likelihood of appearing in rich snippets and knowledge panels.

7. Leverage Social Proof and Trust Signals

Building trust and credibility with potential customers is essential for driving sales and conversions on your e-commerce website.

Incorporate social proof and trust signals such as customer reviews, ratings, testimonials, and trust badges prominently throughout your website to reassure visitors and alleviate any concerns they may have.

Showcase positive customer experiences and feedback to build trust and confidence in your brand and products. Highlight any industry certifications, security features, or guarantees to further instill trust and credibility with potential buyers.

8. Optimize for Performance and Speed:

Page load times and website performance are critical factors that can significantly impact user experience and conversion rates on your e-commerce website.

Optimize your website’s performance by minimizing HTTP requests, compressing images, leveraging browser caching, and using content delivery networks (CDNs) to serve content more efficiently.

Conduct regular performance audits and optimization efforts to identify and address any bottlenecks or issues that may be impacting your website’s speed and performance.

Prioritize speed and performance optimization to ensure a fast and seamless shopping experience for your customers.

Conclusion: Crafting a Compelling E-commerce Experience

Creating an attractive and successful e-commerce website requires careful planning, thoughtful design, and a focus on delivering an exceptional shopping experience for customers.

By defining your brand identity, choosing the right e-commerce platform, focusing on user experience design, showcasing products effectively, implementing responsive design, optimizing for search engines, leveraging social proof and trust signals, and optimizing for performance and speed, you can create a compelling digital storefront that attracts customers, drives sales, and establishes your brand as a leader in your industry.

So roll up your sleeves, unleash your creativity, and embark on the journey of creating an e-commerce website that captivates customers and drives business growth in the digital age.

Technology

Tips for Creating Interesting Video Content for YouTube

In the vast landscape of YouTube, where millions of videos compete for viewers’ attention, creating content that stands out and captivates audiences is essential for success.

Whether you’re a seasoned creator or just starting out, crafting interesting and engaging video content is key to attracting and retaining viewers, growing your channel, and building a loyal audience.

In this comprehensive guide, we’ll explore a variety of tips and strategies to help you create compelling video content for YouTube that grabs attention, keeps viewers engaged, and encourages them to come back for more.

1. Know Your Audience

Understanding your target audience is fundamental to creating content that resonates with viewers. Take the time to research and analyze your audience demographics, interests, preferences, and behavior patterns.

Use tools such as YouTube Analytics, audience surveys, and social media insights to gain insights into your audience’s demographics, viewing habits, and engagement metrics.

By knowing your audience intimately, you can tailor your content to their interests and preferences, increasing the likelihood of engagement and viewership.

2. Start with a Strong Hook

The first few seconds of your video are critical for grabbing viewers’ attention and hooking them in. Start your video with a strong hook or attention-grabbing opener that piques viewers’ curiosity and entices them to keep watching.

This could be a compelling question, a shocking statement, a captivating visual, or a teaser of what’s to come. By capturing viewers’ attention right from the start, you’ll increase the chances of them watching your video all the way through and engaging with your content.

3. Tell a Compelling Story

Storytelling is a powerful tool for engaging viewers and keeping them invested in your content. Structure your video around a compelling narrative arc or storyline that keeps viewers engaged from beginning to end.

This could involve introducing a problem or challenge, presenting a solution or resolution, and concluding with a satisfying outcome or takeaway.

Use techniques such as suspense, humor, emotion, and relatability to connect with your audience on a deeper level and keep them engaged throughout your video.

4. Keep it Concise and Engaging

In today’s fast-paced digital world, viewers have short attention spans and limited time to consume content. Keep your videos concise, focused, and to the point, delivering your message or story in a clear and engaging manner.

Avoid unnecessary filler or fluff, and cut out any content that doesn’t add value or contribute to the overall narrative. Use visual aids, graphics, animations, and B-roll footage to enhance your storytelling and maintain viewer interest.

5. Be Authentic and Relatable

Authenticity and relatability are key to connecting with viewers and building a loyal audience on YouTube. Be genuine, honest, and transparent in your content, and share personal stories, experiences, and insights that resonate with your audience.

Show your personality, quirks, and sense of humor, and don’t be afraid to let your true self shine through. By being authentic and relatable, you’ll build trust and rapport with your audience, fostering a deeper connection and loyalty over time.

6. Experiment with Different Formats and Styles

Variety is the spice of life, and it’s also key to keeping your content fresh and engaging on YouTube. Experiment with different formats, styles, and genres to find what works best for your channel and audience.

This could include tutorials, vlogs, interviews, reviews, challenges, storytelling, animations, and more.

Don’t be afraid to step outside your comfort zone and try new things, and pay attention to viewer feedback and engagement metrics to gauge what resonates most with your audience.

7. Optimize for Search and Discovery

Optimizing your video content for search and discovery is essential for reaching a wider audience and increasing visibility on YouTube.

Use relevant keywords, tags, and descriptions to optimize your video’s metadata and help it rank higher in YouTube search results and recommendations.

Create compelling thumbnails and titles that grab attention and entice viewers to click on your video. Promote your videos across social media platforms, websites, and online communities to reach new audiences and drive traffic to your channel.

8. Engage with Your Audience

Building a sense of community and interaction with your audience is crucial for fostering loyalty and engagement on YouTube. Encourage viewers to leave comments, ask questions, and share their thoughts and opinions on your videos.

Respond to comments, messages, and feedback from your audience in a timely and authentic manner, and foster a positive and supportive community atmosphere on your channel.

Consider hosting live streams, Q&A sessions, or fan meetups to connect with your audience in real-time and build deeper relationships with your fans.

Conclusion

Creating interesting and engaging video content for YouTube requires a combination of creativity, storytelling, authenticity, and strategic planning.

By following these tips and strategies, you can craft compelling videos that grab attention, keep viewers engaged, and encourage them to subscribe, like, and share your content.

Experiment with different formats, styles, and techniques, and don’t be afraid to iterate and evolve your content over time based on viewer feedback and engagement metrics.

With dedication, creativity, and perseverance, you’ll be well on your way to creating content that captivates audiences and builds a loyal and enthusiastic fanbase on YouTube.

Technology

Guide to Choosing the Best Smartphone for Photography

In today’s digital age, smartphones have become indispensable tools for capturing life’s moments, from everyday snapshots to professional-quality photos.

With advancements in camera technology, smartphones now offer impressive imaging capabilities that rival those of dedicated digital cameras, making them an ideal choice for photography enthusiasts and professionals alike.

However, with so many options available on the market, choosing the best smartphone for photography can be a daunting task.

In this comprehensive guide, we’ll explore the key factors to consider when selecting a smartphone for photography, as well as some top contenders that offer exceptional imaging performance.

1. Camera Quality

When choosing a smartphone for photography, the quality of the camera is paramount. Look for smartphones that feature high-resolution sensors, advanced optics, and innovative imaging technologies to ensure crisp, clear, and detailed photos.

Pay attention to specifications such as megapixel count, sensor size, aperture size, and pixel size, as these factors contribute to the overall image quality and low-light performance of the camera.

2. Optical Image Stabilization (OIS)

Optical image stabilization (OIS) is a crucial feature for reducing camera shake and capturing sharp, blur-free photos, especially in low-light conditions or when shooting handheld.

Look for smartphones that incorporate OIS technology in their camera systems, as this feature helps minimize motion blur and ensures smoother, more stable images, even in challenging shooting situations.

3. Pro Mode and Manual Controls

For photographers who prefer manual control over their camera settings, look for smartphones that offer a Pro mode or manual controls for adjusting parameters such as ISO, shutter speed, white balance, and focus.

These advanced shooting modes allow you to fine-tune your settings to achieve the desired exposure, depth of field, and creative effects, giving you greater control over your photography and enabling you to unleash your creativity.

4. Image Processing and Software Features

In addition to hardware specifications, consider the image processing capabilities and software features of the smartphone’s camera system.

Look for smartphones that leverage advanced image processing algorithms and artificial intelligence (AI) to enhance image quality, reduce noise, and optimize color reproduction.

Explore additional camera features such as HDR (High Dynamic Range), portrait mode, night mode, and AI scene detection, which can help you capture stunning photos in a variety of lighting conditions and shooting scenarios.

5. Front-Facing Camera Quality

While the rear-facing camera often takes center stage, don’t overlook the importance of the front-facing camera, especially for selfies and video calls.

Look for smartphones that feature high-quality front-facing cameras with wide-angle lenses, high-resolution sensors, and advanced selfie modes for capturing flattering self-portraits and group shots.

Consider additional features such as portrait mode, beauty mode, and AI-powered enhancements to enhance your selfies and video calls.

6. Camera Accessories and Ecosystem

Consider the availability of camera accessories and ecosystem support when choosing a smartphone for photography.

Look for smartphones that offer a range of compatible accessories such as external lenses, tripods, gimbals, and camera grips, which can extend the capabilities of your smartphone camera and enhance your photography experience.

Explore the smartphone manufacturer’s ecosystem of apps, services, and community forums, which can provide valuable resources, tutorials, and inspiration for improving your photography skills and getting the most out of your smartphone camera.

7. Reviews and Recommendations

Before making a final decision, do your research and read reviews from trusted sources to get an unbiased assessment of the smartphone’s camera performance and overall photography capabilities.

Look for reviews that include sample photos taken with the smartphone in various lighting conditions and shooting scenarios, as these can provide valuable insights into the real-world performance of the camera.

Seek recommendations from professional photographers, tech enthusiasts, and online communities to get personalized advice and recommendations based on their firsthand experiences.

Top Contenders

While the best smartphone for photography ultimately depends on your specific needs and preferences, some top contenders known for their exceptional camera performance include the iPhone 13 Pro Max, Samsung Galaxy S21 Ultra, Google Pixel 6 Pro, and Huawei P50 Pro.

These smartphones offer advanced camera systems, innovative features, and stunning image quality that cater to the needs of photography enthusiasts and professionals alike.

In conclusion, choosing the best smartphone for photography requires careful consideration of factors such as camera quality, optical image stabilization, manual controls, image processing, front-facing camera quality, camera accessories, and reviews and recommendations.

By prioritizing these key factors and exploring top contenders known for their exceptional camera performance, you can find a smartphone that meets your photography needs and empowers you to capture stunning photos and memories wherever you go.

So take your time, do your research, and choose a smartphone that helps you unleash your creativity and capture the beauty of the world around you with ease and precision.

Technology

Getting the Best Workforce Technology

Employing technology in anything contributes in ensuring that it is easier than before. With regard to this, it is, therefore, necessary to ensure that it is being employed in a legal manner.

Among the many examples which have been adopted, workforce technology is one of them. Whether thinking on how to improve it or make a change, there are some factors that you need to consider. Below is an outline of some of them.

The kind of effect the firm will experience upon exercising the technology is one of the factors that you need to think about.

The outcomes might be experienced in the short term or in the long term. You thus ought to have an understanding on the kind of change that you craving to get.

When changing from a certain technology, you also need to think about the change process. There are different lines in which you can take with the change process. Some degree of difference might also be there with different methods.

In most cases, the technology aspect aims at reducing the cost of running a business which might lead to retrenching of employees. It is due to this that you ought to do it with wisdom and a lot of care.

Mind about what is likely to happen to your reputation after the change. A lot of wisdom is necessary for handling the displacement made by the technology employed.

Ruthlessness might make the society to have a bad attitude of your business. Due to the weight with a reputation, it is necessary to ensure that you handle the reputation with much care.

Do not forget to check on the cost of implementing the change. Make sure that it caters for all that might be required for the change to be effective.

All these will be possible when you have an ample budget. If the technology is not cost effective in the long term, it might not be worth.

Avoid practices which might seem illegal when implementing the changes. Through this, you will be in a position to avoid some of the conflicts that might arise.

Also make sure that you are in line with the code of ethics. While running the business, remember that you will be offering some help to the society whether directly or indirectly.

Regular updates are something else which is required with the technology due to the changes associated with it. With regard to this, being informed with the trends in technology will be of great help.

Do not ignore what you have whether you have a large firm or you just started your journey including the employees. Consultation is thus necessary irrespective of how you do it.

Other

Customized Drink Coasters – Why Go Custom?

Are you preparing for a big event such as a birthday bash, a large dinner, or a corporate party? If so, then you probably are having a hard time figuring out what kind of item to giveaway to your guests.

With so many giveaway items to choose from, which one will be best suited for the people who will be receiving them? One thing that you can do to have this question answered is to take into consideration the functionality of the product itself.

You want it to be something that the recipient can use, not store in a cabinet, or worse, throw away. This is where customized drink coasters come into play.

Take note of the adjective used here, which is ‘customized’. There are many good reasons for you to opt for custom printed coasters rather than regular ones or other types of giveaway items. These include the following:

Reason No. 1: Unique and Has a More Personal Feel to It

Whether you will be using these products for personal reasons or as promotional marketing items, you can make certain that what you will be giving away is unique.

You can incorporate elements that you think will best represent what the event was for. As marketing products, you can have the logo and the name of your business or your organization printed on the coasters.

If you simply give away items that are regular looking, you can rest assure that they will not be something that the recipients will consider special or memorable.

Reason No. 2: Functional and Can Be Used Almost Every Day

Another good reason to go for customized drink coasters is because they are functional, and their use can be applied just about anywhere, anytime. Since people eat and drink on a daily basis, and several times a day, then these coasters will be put to good use.

If you gave them away for personal reasons (such as for birthday parties, family or friend get together, etc.), knowing that what you have invested on is being utilized will give you a feeling of satisfaction.

Giving them away as promotional marketing items, on the other hand, will have a positive impact on your potential clients, since this will appear to them as a sign of goodwill on your and your business’ or organizations’ part.

Reason No. 3: Instills Better Brand Identity and Improves Brand Recall

If your purpose for needing give away items is because you need a way to better promote and advertise what your business or organization has to offer, then you should definitely consider investing on customized printed coasters.

These are actually some of the most effective marketing products, since they are functional and at the same time, feature the name and the logo of a business or an organization.

And again, since your potential clients will be using them on a regular, or even a daily basis, then you have greater chances of instilling a much more powerful brand identity and recall on them.

Software

VistaPrint Deals – Allowing you to Enjoy Exceptional Promotional Materials For Your Business For Less

If you have your own business, then you know that effective marketing is very important in order for your enterprise to flourish and prosper.

Today, there are so many different methods to achieve great results with the marketing strategies that business owners implement. One such way to get better results is to make use of exceptional promotional materials.

And much thanks to the various VistaPrint deals available nowadays, you can enjoy these powerful advertising and marketing products for your business for a price that will not burn a hole in your pocket.

A Quick Overview on VistaPrint

VistaPrint is a company that supplies a vast number of products that are aimed to help (mainly) businesses improve their marketing and advertising tactics.

These promotional products are in the form of postcards, postcard mailing services, brochures, flyers, signs, banners, and other custom made products featuring the name, the brand, and/or the logo of a business (or an individual).

It is also worthy to note that this supplier is now the 4th fastest growing printing empire in the United States, mainly because of the top notch quality products and innovative ideas it has to offer to its customers.

Some of the Promotional Materials Offered by VistaPrint For Less

As mentioned above, VistaPrint specializes in supplying marketing services and promotional products. One of the main reasons as to why a lot of people choose this company is because of the high quality materials and the impressive workmanship they see in the products that they get.

And by taking advantage of the VistaPrint deals available regularly, such as promo and discountcoupon codes, customers can enjoy these top of the line products and services for less. Some examples of the promotional materials that you can get for less include:

  • Postcards – These are considered to be some of the most versatile and effective marketing tools for business reminders, promotions, and other deals that your own enterprise is currently running. When you place an order for 50 of these promotional materials from VistaPrint, you would just have to pay $10. They are also available in standard and in oversized sizes.
  • Brochures – One way to effectively showcase your business and the products or the services it has to offer is through brochures. Since these are printed using full color, you can impress your potential clients. You can highlight the key advantages of your business and include high resolution photos in it. VistaPrint deals are also available for these promotional items, wherein you can get started with 25 of them for only $15.99
  • Invitations/Announcements – If you have an important announcement to make about your business or if you are going to hold an event for it, take advantage of the VistaPrint promotion code that will get you a 25% discount.

There are many other discount coupon codes that you can use to save money every time you choose this particular supplier for your business’ promotional materials.

If you want to stay updated, make sure that you bookmark the site Vistaprintcoupons.net. Here, you will find the latest information about the most current VistaPrint deals and gain access to money-saving codes.

Web Design

The Advantages Of Web Marketing For Promoting Your Products or Services

Web marketing or Internet marketing, has a number of advantages that are being explored and utilised by marketers around the world.

It is a media that has limitless opportunities and avenues, having extreme potential for business to be more profitable, more diversified and much more flexible. Some of the advantages of web marketing are given below:

The basic benefit of web marketing is that it is cheaper than any other mass media marketing, such as television or print, yet, it is equally effective as the web is also now a mass media.

The advertising space is cheaper, along with the benefit of the ad being accessible for a longer period of time. And, the content of the advertisement can be altered any time.

Since World Wide Web knows no geographical boundaries or limits, it can be accessed from any place in the world. This is a unique opportunity through which businesses can expand beyond national barriers.

In fact many small businesses are now operating on a large scale, through numerous countries by engaging in web marketing. Timing is of essence for businesses.

Where retail set up has time limitations, web businesses remain open 24 hours a day 7 days a week, throughout the year. Consumers can visit, buy and get exposed to marketing communications without any restrictions on timings.

Market research is another important advantage of web marketing. Market research is a very time-consuming and expensive function. But Internet marketing makes it easy.

Visitor polls, online surveys etc can be utilised for marketing research about products, services, likes and dislikes of consumers. It also brings important statistics such as website traffic, ad views, geographic concentration of the users etc.

Internet marketing is an important tool for promoting your brick and mortar set up. New marketing campaigns can be launched through web marketing.

Web marketing can be used to endorse existing promotions, issue reminders and encourage visitors to visit the retail set up.

Web marketing plays a vital role in dissemination of important information such as contact details, stock details, retail outlet directions etc, which is crucial for the consumers.

Web marketing is one of the most important new entries in the world of marketing that offers immense opportunities.

It offers convenience, ease of use, updated information, brand loyalty, customer satisfaction and numerous other functions which are of extreme significance to the business.

It proved to be one of the most cost-effective ways to get the information about your company, products, services out to the world.

Marketing

How to Changing Customer Expectations

Marketers see changing customer expectations for product quality, value for money, price and customer service—as the most widespread change and the one that will have the most lasting impact on marketing strategy.

That statement is from a report from Accenture called Onward and Upward Marketing Transformation and it’s what I have been saying here on this site for over a year.

“The economy has changed customers’ perception of what good value is, and they expect much more for their money.” DUH ! OK, if you’re just learning that now than you have a serious problem when it comes to the understanding of marketing.

However, people are still willing to spend money on brand and products that are important to them. Want a good example ? Just look at the lines for new Apple products or go to a Mercedes or BMW dealer who is both reporting that sales are way up.

One point that I do not agree with on the Accenture Report ” The customer profile changed marketing … be less effective on our new generation of clients.

Changes should be done … ” I do not think the market will be less effective , I believe the same old marketing will be less effective. Marketers who continue to use outdated metrics like reach & frequency and believe that TV drives conversion are just kidding themselves.

Companies that have cut staff to the point that they can live up to customer expectations when it comes to customer service or use social media as a key brand touch point are going to learn a very hard lesson.

If marketers are going to be successful in marketing to the new consumers they have to embrace and master these capabilities:

  1. Customer analytics: You need to know who your best customers are and customize offers to them. Research has shown that women who engage brands via social media want marketer to know more about them so that they can more personally relevant offers and information.
  2. Engagement: Does it make sense to engage your customers for all products ? No. Nobody is going to wake up and say “I think I’ll have a social media relationship with my salad dressing today”.

Does this mean that you should not use social media ? Hell no ! Social media can offer you a wealth of information on what consumers are saying to each other and how they are thinking about quality and value.

  1. Processes: Too many companies align processes around the organization instead of the customer. If you’re having a meeting or have to go through a process that does not add value to your brand or customers, you’re wasting your time.
  2. Think profit: not market share Apple does not have a big market share in computers but they are the most profitable computer company out there.

The days of huge market share leaps maybe over and you need to think about how to keep sales at a profitable level vs. sales increases that erode margins.

The Accenture report is a lot of marketing common sense. If it’s eye opening to you then you better get out of the office more and talk to your rank and file people in the front lines.

You also need to ensure that somewhere within your organization there is a person who is responsible for disseminating information to key decision makers.

This person has to be able to filter the wealth of information on the Web and pull out relevant reports and data that are actionable and allow the organization to get a jump.