Are you preparing for a big event such as a birthday bash, a large dinner, or a corporate party? If so, then you probably are having a hard time figuring out what kind of item to giveaway to your guests.

With so many giveaway items to choose from, which one will be best suited for the people who will be receiving them? One thing that you can do to have this question answered is to take into consideration the functionality of the product itself.

You want it to be something that the recipient can use, not store in a cabinet, or worse, throw away. This is where customized drink coasters come into play.

Take note of the adjective used here, which is ‘customized’. There are many good reasons for you to opt for custom printed coasters rather than regular ones or other types of giveaway items. These include the following:

Reason No. 1: Unique and Has a More Personal Feel to It

Whether you will be using these products for personal reasons or as promotional marketing items, you can make certain that what you will be giving away is unique.

You can incorporate elements that you think will best represent what the event was for. As marketing products, you can have the logo and the name of your business or your organization printed on the coasters.

If you simply give away items that are regular looking, you can rest assure that they will not be something that the recipients will consider special or memorable.

Reason No. 2: Functional and Can Be Used Almost Every Day

Another good reason to go for customized drink coasters is because they are functional, and their use can be applied just about anywhere, anytime. Since people eat and drink on a daily basis, and several times a day, then these coasters will be put to good use.

If you gave them away for personal reasons (such as for birthday parties, family or friend get together, etc.), knowing that what you have invested on is being utilized will give you a feeling of satisfaction.

Giving them away as promotional marketing items, on the other hand, will have a positive impact on your potential clients, since this will appear to them as a sign of goodwill on your and your business’ or organizations’ part.

Reason No. 3: Instills Better Brand Identity and Improves Brand Recall

If your purpose for needing give away items is because you need a way to better promote and advertise what your business or organization has to offer, then you should definitely consider investing on customized printed coasters.

These are actually some of the most effective marketing products, since they are functional and at the same time, feature the name and the logo of a business or an organization.

And again, since your potential clients will be using them on a regular, or even a daily basis, then you have greater chances of instilling a much more powerful brand identity and recall on them.